Instagram TV IGTV is launched to race YouTube fame

Instagram officially has launched a new feature IGTV. Today the company in an event held in San Francisco announced, its users can now upload the video of up to one hour length that was previously limited to one-minute only. The news got attention of the content-creators and the general public also. IGTV is accessible from instagram homescreen as well as standalone app. It would spotlight the popular videos from instagram celebrities.

Instagram CEO Kevin Systrom said in the event, it’s time to evolve and move forward for the videos. IGTV will facilitate you to watch long-time videos that you are following. The news was also highlight on Instagram business blog with all its features explained.

How IGTV works

IGTV provide a potential to everyone to be a creator not just big-name celebrities. It is offering a dedicated space to feature vertically oriented, full screen, high-def 4K resolution. Its lining up content publishers and social media stars to find out how the video channels elsewhere is working within its app.

Who can use the app?

IGTV

The IGTV app is launch today 20th June and available globally on iOS and Android. The app will be also available in the Instagram dedicated app enables you to just tap on it and enjoy. The viewers can swipe through the videos, swipe up to visit creators they are following and popular videos also and can watch previously started videos. However, the callouts will alert the viewers for the new content. IGTV let the creators develop Instagram Channels to which people can subscribe. Creators can add links in the description of their video.

The best part is there are no commercials or ads in the app yet but it seems obvious place to end up for its creators’ sustainability. However Instagram is not paying itself to the creator just like the flopped Facebook Watch Video hub.

IGTV would not only let creators to earn money but also grow their audience. Currently with 1 billion users on Instagram expect to include ad revenue shares for the IGTV creators. With the big user base it is consider attracting the advertisers soon and expected to earn $5.48 billion in US in year 2018. Techmasair

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