Maserati will launch six new or revised models by 2022 to capitalise on the Italian firm’s 700 per cent sales increase since 2011.
Headlining the revised model range will be the heavily anticipated Alfieri sports car. While no official launch date has been announced, company boss Timothy Kuniskis did confirm both coupe and Cabrio versions would be available. Buyers will be offered a choice of three Ferrari-developed powertrains – including an all-electric version capable of 0-62mph in around two seconds.
Kuniskis also revealed plans for a second SUV designed to sit below the Levante. It’ll rival cars like Porsche Macan when it arrives early next decade. A PHEV model will be offered, but a full EV is not in the pipeline. A high-performance Trofeo model is in the works, however.
Elsewhere, diesel engines will be eliminated from Maserati’s product range and replaced by ‘Maserati Blue’ – an electrified sub-brand initially spanning four models. It will allow Maserati to target electric pioneers like Porsche and Tesla with a range of cutting-edge battery electric vehicles. All future powertrains will be engineered and supplied by Ferrari – including those for electric vehicles.
Maserati Blue will comprise hybrid, plug-in hybrid and fully electric versions of the Alfieri, all-new Quattroporte saloon and next-generation Levante SUV. Each electric version will use three electric motors and torque vectoring to deliver four-wheel drive. Maserati says they will offer “long range” and “quick charge times” – though no specifics have been announced.